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Discover the Power of Carton Packaging in Retail: Differentiate yourself
Companies who invest in creative packaging often notice an improvement in their supermarket sales of their food product because of its distinctiveness. In this blog, we explore how these points can be applied in practice to boost sales of your food product.
How Carton Packaging for Your Food Product Affects Consumer Choice
The impact of attractive packaging on food sales can be significant. Although the exact increase in sales can vary depending on the product and market, several studies, such as this one from the IJFANS (International Journal of Food and Nutritional Sciences) in 2012 highlight the positive effects:
Sustainability
Eco-friendly packaging can appeal to environmentally conscious consumers, potentially boosting sales.
First impression
Packaging is often the first point of contact between the consumer and the product. An attractive design can attract attention and make a food product stand out on crowded shelves, significantly increasing the likelihood that consumers will choose your food product.
Consumerperception
High-quality packaging materials and design can increase the perceived value of the product. Consumers often associate premium packaging with better quality, which can justify a higher price and drive sales.
Personalization and Branding
Cardboard is easy to print, ideal for marketing and branding, and allows companies to customize their packaging to match their brand identity. Consistent and attractive packaging helps build brand recognition and loyalty. If consumers can easily recognize a brand from its packaging, they are more likely to buy it again.
Emotional bonding
Packaging that evokes positive emotions or tells a story can create a stronger connection with consumers. This emotional engagement can encourage impulse purchases and increase overall sales.
Convenience
Packaging that is easy to open, reseal or use can significantly improve the consumer experience. Think resealable bags, convenient portion packs or packaging that can go directly into the microwave. These types of conveniences can attract consumers looking for quick and easy solutions, which can lead to an increase in sales.
Information and Communication
Clear and informative packaging can help consumers make informed choices. This includes stating nutritional values, ingredients, allergens, instructions for use and origin of the product. Transparent communication on packaging can increase consumer confidence and convince them to buy the product. In addition, QR codes or other interactive elements on the packaging can provide additional information or direct consumers to online resources for more details.
Recyclability
Cardboard has a high recycling rate, contributing to a positive eco-friendly image.
Source: Fostplus blog
Tips for Packaging that Stimulates Sales.
Color and Design
Use color and design to create a brand identity. Good packaging design increases sales by providing recognition. But be careful not to overdo it with colors; pick a limited number and stay consistent.
Keep it Simple
A minimalist design makes your product stand out without being overwhelming.
Make it Reinforce Your Brand
Your packaging should reflect your brand identity, which encourages repeat purchases.
Customers Eager to Pay More for Original Packaging
Unique and well-designed packaging increases the perceived value of your product and drives higher sales.
Premium Packaging Adds Value
Premium branding packaging improves the appearance of your product and makes it more appealing to consumers.
Repeat Purchases Thanks to Superior Packaging
Quality packaging ensures satisfied customers who come back to you more often.
Greenflex offers Packaging Solutions that make your Food Product stand out in the Supermarket
Paper2Skin: Endless Possibilities with Lasercut Technology
- At Paper2Skin®, we provide the cardboard packaging with a window cut with a laser, allowing for unique shapes and making your products stand out. This creates a good first impression and attracts attention on store shelves.
- This premium packaging is of high quality and the graphics are also offset printed and high quality, which also makes consumers expect your fresh salmon or aged ham to be of high quality and afford a higher price.
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In addition to a quality look, offset printing ensures consistency, as this roller system can consistently roll out the same images.
PaperSeal: Combining Authentic Look and Product Visibility
In addition, PaperSeal® carton packaging offers the highest quality and strength since we make it from virgin cardboard, read more about this in our blog, while the graphics are offset printed, thus providing consistently high quality graphics.
Also, PaperSeal® cardboard trays are very sustainable and recyclable, more information on this can be found in our FAQ. This again increases sales as a wider target audience is addressed.
Conclusion
By investing in innovative and sustainable packaging solutions, you can strengthen your brand and boost sales, mainly because your food product will stand out on store shelves and consumers will be more inclined to buy your food. Discover our high quality sustainable cardboard packaging that is offset printed, so that your marketing story is optimally communicated to consumers.
